These new features will typically be broken down into smaller product updates and planned into Agile workflows. Show you the technology trends in your industry and how your company can implement them or how they’ll affect your product (like incorporating AI). These are often “30,000-foot view” roadmaps that include larger initiatives and business goals. These broader business roadmaps detail the “big picture” of trends, movements, or directions in a market and how your team will approach them. Marketing roadmaps typically illustrate the go-to-market strategy, ongoing campaigns, and strategic initiatives that accompany product releases. Outline how you’ll bring your product to market in broad terms, like when the email campaigns should start or when the launch event will occur. Try out the Resilient Product Roadmap Template to help clarify your product strategy. External roadmaps are broader and are for non-company personnel, including press, customers, partners, and analysts. The internal roadmap is for your company and team members and includes detailed descriptions of a product’s timeline. This could include how a product will be brought to market, design modifications, feature changes, and more. Some common types of roadmaps include: Product roadmapsĭisplay the product development timeline. This is different from a Product Marketing Plan, which goes into meticulous detail on each stage of a product’s development. Types of roadmapsĪ roadmap can be used for any project, initiative, or task that requires a general outline of the different phases your task will go through. It gives a visual timeline of your product’s progression so all departments in your company are on the same page as to where your product is headed and how you will get there. ![]() ![]() About the roadmap template What is a roadmap?Ī roadmap broadly outlines the features and value of a project, product, or initiative in different stages of development.
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